A useful brief fits on two pages. What you sell, who buys it, which cities you truly serve, what a bad lead looks like, and what has already been tried. Links to the live site and any ad accounts the client owns.
Budgets should be split in ₹ between professional fees and media spend. Mixing them makes every report political. Say what tax handling you expect your advisor to confirm. This website does not calculate tax.
Name the person who will answer leads and the hours they actually work. A campaign that produces calls at a time nobody answers will look like a marketing failure.
List the approvals. Who can accept a headline, a page, and an invoice. A studio cannot be faster than the approval path. The seven-day revision window on our return note assumes a reviewer exists.
Say what done means. For a site, done might be a staging sign-off. For SEO, done is a monthly set of changes, not a rank. For ads, done is a managed account with a written cost-per-lead target you both accept as a goal, not a warranty.
Fees mentioned anywhere in the studio’s materials are samples in ₹. Contact lines are sample storefront details. This article is general education, not a promise of a ranking, a lead volume, or a legal outcome.